PRICE

Usage is limited to the time period and market specified (ex: Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: New York, Los Angeles, Chicago). For major market rates, see Regional and National sections. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.

Usage is limited to the time period and market specified. Rates for a single Major Market (New York, Los Angeles, Chicago) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. TV Broadcast usage only. Does not include Internet/Web, or Social Media usage.

Usage is limited to the time period specified. TV Broadcast usage only. Does not include any major market (example: New York, Los Angeles, Chicago). Does not include Internet/Web, or Social Media usage.

No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

No major markets included (ex: New York, Los Angeles, Chicago).Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

No major markets included (ex: New York, Los Angeles, Chicago).Major markets may be included (ex: Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

Major markets may be included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. $500-$1,000 is average for a 30 minute show ($500-700 is common for DIY, HGTV, and TLC). Quote at the lower range for less dense shows, and upper range for wall to wall narration. For cable, if there are 6-7 minutes for commercial, that leaves 24 minutes of programming. Of 24 minutes, if the narrator is voicing 4-5 minutes, that is considered less dense. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market.

In-Show & Documentary Narration consist of Non-Dramatic Reality Based TV programming including Docu-Series. Correct range for a medium to vocally dense program. $2,500-$3,000 is a fair rate for denser programs where the narrator is speaking the whole time. Documentaries that are nature oriented tend to be denser reads. $1,500 might be a quote for a less dense read. A good example of this is when a narrator is interspersed with experts talking on camera, re-creations of crime scenes, etc – the fewer people on camera means more narration will be needed. Examples include Oxygen, Smithsonian, National Geographic. History and Weather channel tend to run the same programs longer (possibly many, many years), so take that into consideration when quoting. Full buyout and base rate is for cable. Add an additional 20-25% bump for each additional usage source, such as steaming usage, or if it will be played in another International market.

Generally considered non jurisdictional work. Deficit funded. It usually takes 2-3 years before there is any profit seen by the client. It is very costly to produce a documentary and most of them are independent. Rates really vary depending on the channel and source. Rates are usually a full buyout with cable being the base rate. Talent and agents should charge an additional 20-25% bump per additional usage source, such as streaming or use in another International market.

If you are going to be the main voice on a series, it will potentially knock you out of the running for voicing the same type of documentaries due to it’s a similar tone. Most clients don’t want it to have the same tone as a competing series or channel. Higher rate is common for regular series work that can limit other booking options.

Add $250 to your quote if talent is recording at home, labeling, organizing and sending files. No add on for Source Connect or outside studio sessions.

Infomercials & DRTV are programs that direct you to call or visit a website to purchase. Informercials are generally 30-min programs. DRTV is shorter commercial advertisements. Rates are per script and are for short form :30 or :60 spots or long form infomercials. Includes cuts/versions and up to 10 phone numbers. Additional phone numbers are $42 per.

Grocery stores, gas stations, and retail stores where a video promoting a specific product is being shown. Does not refer to voice over for automated check outs.

Usage is limited to the time period and market specified (Las Vegas, Cincinnati, San Antonio, Kansas). Does not apply to major markets (example: New York, Los Angeles, Chicago). For major market rates, see Regional and National sections. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage.

Usage is limited to the time period and market specified. Rates for a single Major Market (New York, Los Angeles, Chicago) may be quoted like a regional market because of their large size. Rates may vary depending on size of specific Major Market. Consulting an agent is recommended to ensure proper rate. Radio Broadcast usage only. Does not include Internet/Web, or Social Media usage.

Usage is limited to the time period specified. TV Broadcast usage only. Does not include major markets (New York, Los Angeles, Chicago). Does not include Internet/Web, or Social Media usage.

No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

No major markets included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

Major markets may be included (ex: New York, Los Angeles, Chicago). Rate should reflect usage and usage period of the commercial spot the tag is being added to. Maximum of one year usage period per tag. If only tags are being recorded, a regular session fee of $300 applies for the first tag. Tags must come at the end of the spot and must be specific regarding date, time, location, etc. They cannot introduce a new product or add a new idea to the spot. Examples: “Sale ends Thursday December 16th at all participating locations ” is a tag. “Nancy’s pancake house is your destination for an amazing breakfast.” is NOT a tag.

Rates are per spot. Usage includes paid placement campaigns on social media sites (Facebook, Instagram, Twitter, etc.). Client site use included. Rate would be on high end of range if major markets are included (ie. LA, NY, etc.)

Rates are per spot. Usage includes paid placement campaigns on social media sites (Facebook, Instagram, Twitter, etc.). Client site use included. Rate would be on high end of range if major markets are included (ie. LA, NY, etc.)

Rates are per spot. Usage includes paid placement campaigns on social media sites (Facebook, Instagram, Twitter, etc.). Client site use included. Rate would be on high end of range if major markets are included (ie. LA, NY, etc.)

Rates are per spot. Usage includes streaming radio (Pandora, Spotify, etc.) but NOT terrestrial. Rate would be on the high end of range if major markets are included (ie. LA, NY, etc.)

Rates are per spot. Usage includes streaming radio (Pandora, Spotify, etc.) but NOT terrestrial. Rate would be on the high end of range if major markets are included (ie. LA, NY, etc.)

Rates are per spot. Usage includes streaming radio (Pandora, Spotify, etc.) but NOT terrestrial. Rate would be on the high end of range if major markets are included (ie. LA, NY, etc.)

Rates are per video / script. Includes Product, Instructional, & Informational Videos up to 5 mins. Includes Explainer VO if public facing. Usage includes client website and posts on company social media (Facebook, Instagram, Twitter) sites. Usage does NOT include paid placement social media campaigns.

Explainer videos are no more than 90 seconds long, are public facing, educate consumers, and focus on explaining a business idea. The content may be an explanation of what a specific product is or a how a service works. The rate specified is per video and allows usage on: a company-owned website, company owned youtube channel, and company owned social media platforms. Does NOT include Paid Placement for web usage (no boosted posts, pre-roll or web ads). After 90 seconds quote based on General Narration rates, Lobby Viewing Explainers (non-broadcast section) or Non-Commercial Web Videos (in the web usage). 2-5 year usage is recommended. Does not include editing.

3-5 mins is approx. 500 – 1,000 words. Average Rate applies to channels with under 500,000 avg views. High Rate applies to channels with over 500,000 avg views. Add $250 per additional 250,000 avg views.

As Channel gains subscribers, make incremental increases in the rate. Set markers for how many subscribers the channel has every six months and increase rate accordingly over time. For a high volume channel with millions of subscribers, the ideal would be to build up to $1,000-$2,000. Note – YouTube vendors do not traditionally pay much, and they do not understand licensing fees or traditional rates as they currently exist in other genres of voice over. Starting with a base rate of $500 (especially for new channels) and then increasing the rate as the subscribers grow is the best approach.

Single video usage only. Includes editing and file naming/splits. DOES NOT include TV, broadcast, or any additional internet/web advertisement usage. Industrial can command higher rates based on complexity of industry or subject matter.

Rate is PER 30mins in pickup session. Flexibility allowed for short pickups or client relationship. Does not include editing or file naming/splits. Delivery of RAW audio only.

Explainer videos are no more than 90 seconds long, are public facing, educate consumers, and focus on explaining a business idea or service. The content may be an explanation of what a specific product is or a how a service works. Rate listed is per video and includes usage on: company-owned website, YouTube channel, and social media platforms. Does NOT include Paid Placement for commercial broadcast and/or web usage including but not limited to: boosted posts, sponsored ads, pre-roll, mid-roll, or other web ads. After 90 seconds quote based on General Narration rates, Lobby Viewing Explainers (non-broadcast section) or Non-Commercial Web Videos (web usage section). 2-5 year usage is recommended. Does not include editing.

Educational and training programs, public relations and promotional programs. Examples: Museums, libraries, classrooms – designed to train and educated. May include exhibitions. Usage in perpetuity.

Rates are a guideline, rates should be adjustable within clients budget. Includes editing, file splits, naming, delivery, pick ups, etc. Free re-records up to 10% of total word count. Mistakes = Free. Studio & Production charges included in rates. Music, sfx, etc are extra

Includes editing. $.25 per word is an average rate. $.35+ per word may be quoted for complicated or technical language. $.15 per word is acceptable if project is over 5 hours of material (over 50k words). 1 hr of work equates to 10k words.

Usage for cable, streaming based platforms (Netflix, Hulu, Amazon Prime, etc), and channel apps (Disney NOW, Cartoon Network, Boomerang, etc). The rate covers usage on the streaming platform itself ONLY, and does not include additional internet/web usage.

For Buyout add $1,000 – $3,000 per product in addition to session fee. Buyout is for toy usage only. Includes usage to show toy speaking in a commercial advertisement featuring the product.

Up to 3-4 voices. $75-$100 per additional voice. Full buyout rate. Session fee may be hourly if recording from a game. Multiple games being recorded in 1 session needs to be charged separately with $300-$500 per game min. Vocally stressful sessions should be limited to 2-hrs.

Includes production fees for hiring a professional to edit/master/proof (production add-on approx $75-$125/hr). Also includes an additional 18.5% for health and pension and 5% add to paymaster for union conversion.

ACX has its own categories and are based on experience & amount of books narrated. Audible considers a narrator “experienced” at 60 books narrated and are then eligible for their union negotiated top tier rate of $237.50 pfh.

Non-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video for up to one year and at as many conferences as they like. Usage is restricted to live events/conference use only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates.

Non-Broadcast usage ONLY. Examples include conferences, concerts and live events. The client may use the video indefinitely for conference or live event usage only. Does NOT include Trade Show usage or Sporting Events. See “Trade Show” rates.

Non-Broadcast usage ONLY. The client may use the video for up to one year and at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only.

Non-Broadcast usage ONLY. The client may use the video in perpetuity at as many trade shows or sporting events as they like. Restricted to trade show or sporting event usage only.

Non-Broadcast usage ONLY. Add 20-30% on top of original non-broadcast session buy. Usage mirrors the original usage terms. So if the original buy was for 6 months, the 20-30% covers usage for usage for 6 months. If original buy was a full buyout, the 20-30% covers a full buyout.

New session fee needed. Rate should be the same or similar to original hourly or flat rate. Talent may consider charging 50% of the original rate or 50% of original hourly rate. For commercial copy that has already aired, charge a full session fee for pick ups. $150 minimum.